Strategic Planning and Hospitality Business Performance in Ogoja Urban, Nigeria 38 22
Keywords:
strategic planning, hotel industry, business performance, specialisation, formalisation, hierarchy of authorityAbstract
This study examined the relationship between strategic planning and hospitality business performance in Ogoja Urban, Cross River State, Nigeria. The study was motivated by the need for hospitality businesses to enhance their performance and competitiveness in an increasingly dynamic business environment through effective strategic planning practices. The objectives were to determine the extent to which strategic planning dimensions such as specialisation, formalisation, and hierarchy of authority influence hospitality business performance. The study adopted a cross-sectional descriptive survey design. Data were collected from employees and management staff of selected hospitality establishments in Ogoja using structured questionnaires. The collected data were analysed using descriptive and statistical packages for social sciences (SPSS) to determine the relationship between strategic planning and hotel business performance in Ogoja. The study showed that hotels that engage in effective strategic planning experience improved operational efficiency, increased employee productivity and commitment, greater customer satisfaction, and better overall business performance. The findings further indicated that proper implementation and continuous evaluation of strategic plans contribute significantly to the achievement of organisational goals and sustainable growth. The study concluded that strategic planning is a critical determinant of business performance in the hospitality industry. It therefore recommended that hotel businesses in Ogoja should strengthen their strategic planning processes, involve employees in strategy implementation, and regularly review their strategic objectives to adapt to changing environmental conditions. This will enhance business performance, competitiveness, and long-term sustainability within the hospitality sector.Downloads
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